The Significance of Gen-Z’s Political Engagement Online
Scholars highlight Gen-Z’s role in online political discourse.
The Impact of Gen-Z’s Online Political Engagement is Undeniable Young people’s political expression on social media, particularly with platforms like TikTok, has garnered attention from scholars, notably Ioana Literat and Neta Kligler-Vilenchik. In their new book, Not Your Parents’ Politics: Understanding Young People’s Political Expression on Social Media, they delve deep into how Gen-Z utilises these platforms for political discourse. While many discussions skew negative regarding the effects of social media on youth, Literat and Kligler-Vilenchik argue it’s crucial to understand and take seriously the political voices emerging from this demographic, challenging conventional ideas of what responsible citizenship looks like today. “We truly believe in young people’s political voice, their agency and their collective power,” Literat emphasizes, highlighting the need for society to listen to this burgeoning movement.
Social media creates new avenues for political engagement.
As the political landscape in the U.S. grows increasingly polarised, it’s evident that social media has become a powerful tool in shaping young voters’ opinions. This generation is not interested in traditional political expressions; their humorous takes reflect a more dynamic approach that often flouts the standard serious tone associated with political discourse. Kligler-Vilenchik points out that young people’s engagement is frequently dismissed or pushed aside, thus they often remain ignored in critical political conversations. “Their use of social media for politics is often denigrated,” he states, calling for a shift in perspective that appreciates instead of marginalizes their contributions.
Harris’s TikTok strategy highlights social media’s complexities.
Although the Kamala Harris campaign made strides in connecting with Gen-Z using TikTok, particularly with well-received memes, turnout was still disappointing compared to prior elections. Literat commented on an intricate web of influence regarding online platforms and actual voting context. “Social media can inspire passionate political expression, but translating that into votes is a real challenge,” she notes. The essence of their findings reveals that engaging on platforms like TikTok can indeed affect how these young individuals perceive their place within the political arena despite the ultimately low voter turnout in the recent elections. This analysis not only reflects an understanding of young voters’ online culture but also offers insights into how politicians can better connect with them in future cycles.
Understanding the importance of youth political voices.
The crux of Literat and Kligler-Vilenchik’s argument in Not Your Parents’ Politics is a call for respect and recognition of young people’s political engagement on social media. Ignoring this or belittling their methods can be detrimental to democracy itself, Literat asserts. Yet, they also explore the darker side – the rise of political insularity where discourse often turns polarising. Disappointingly, there’s a lack of engagement across differing viewpoints, leading to a community where opposing ideas are often seen with hostility. “When discussions return to personal levels, there’s common ground to be found,” Literat muses, expressing hope for unity despite political divides. “We just want better lives for ourselves and those we love.” This exploration of youth political expression unveils complex realities within current societal dynamics.
